The movie star perfume could also be primed for a comeback, with Dolly Parton asserting that her first-ever fragrance, “Dolly — Scent From Above,” will launch Monday.
Having teased its launch throughout her cameo in a Superbowl commercial earlier this 12 months, the singer has been ramping up her PR efforts forward of the launch — and she or he went viral yesterday after recreating her iconic Playboy cowl to mark her husband’s birthday.
The 75-year-old, who can be releasing a ebook later this 12 months, donned a black strapless leotard layered over a crystal fishnet bodysuit, together with fingerless night gloves, a pink and white bowtie and — naturally — a pair of black bunny ears.
She captioned the video, “It is all the time #HotGirlSummer for my husband,” referencing Megan Thee Stallion’s hit music.
Some samples of Parton’s “Scent From Above” had been made obtainable in early February, however bottles will formally hit the cabinets subsequent week.
Designed in collaboration with Scent Magnificence, which additionally creates fragrances for Cher, the fragrance has all of the hallmarks of a traditional movie star scent: a kitsch pink bottle adorned with a crystal butterfly, the star’s signature engraved throughout the glass and a reportedly candy, floral scent with notes of vanilla, peony blossoms and mandarin.
Dolly Parton’s new perfume “Dolly – Scent From Above.” Credit score: Courtesy of ScentBeauty
Whereas celebrity-owned skincare model launches look like extra prolific than fragrances these days, Parton’s launch is a throwback to when the star-powered fragrance reigned supreme.
The likes of Jennifer Lopez’s “Glow” and Britney Spears’ “Curious” dominated the early 2000s markets, and noughties icons together with Paris Hilton, Christina Aguilera, Beyonce and David Beckham adopted go well with — every anticipating a bit of the pie.
A youthful Britney Spears along with her fragrance Curious. Credit score: Larry Busacca/WireImage/Getty Pictures
Elizabeth Taylor’s “White Diamonds” perfume in 1991 was arguably the primary profitable movie star scent — reportedly bringing in some $1.5 billion over 25 years. Nonetheless, the area went quiet for a decade till Coty and Jennifer Lopez introduced out “Glow” in 2002: a neroli, orange blossom and grapefruit-scented perfume.
On the time, the singer promoted the perfume — spritzed from a bottle within the form of the feminine kind that includes mini 2000s-esque physique chains no much less — as “clear and contemporary, however nonetheless attractive and sensual.” The transfer paid off when it garnered gross sales of $100 million within the first 12 months it was launched, opening the floodgates for a wave of movie star fragrances.
Elizabeth Taylor unveiling her perfume “White Diamonds” In 1991. Credit score: Raoul/Pictures Press/Archive Pictures/Getty Pictures
Curiosity in movie star scents might have dipped in recent times as younger shoppers gravitate in direction of a wealth of latest unbiased magnificence manufacturers that emphasize “clear” merchandise (make-up or fragrance claiming to be made with much less chemical compounds) no frills packaging and extra earthy and pure sounding perfume notes.
That mentioned, one sugary candy movie star scent of the 2000s heyday is likely to be making a comeback. Based on perfumer retailer Perfume Direct, this February noticed a 335% improve in gross sales of Britney Spears’ “Fantasy” assortment in comparison with 2019. The retailer linked it to the discharge of the documentary “Framing Britney Spears,” with followers buying it to “present their assist” to the star.
In the meantime, it is too early to know if Parton’s new product might be a business success, however within the meantime the singer says she needs her clients to really feel “as blessed and as fairly as I do whenever you put on it.”