Survey outcomes point out many Canadians don’t need NFL right here at expense of CFL |

Survey results indicate many Canadians don’t want NFL here at expense of CFL  |

2021-12-02 11:53:43

A brand new nationwide survey signifies many Canadians don’t need the NFL right here on the CFL‘s expense however can also reinforce the most important problem dealing with the Canadian league.

The survey of 1,512 Canadians was performed Nov. 19-21 by Reginald Bibby, a sociologist on the College of Lethbridge, in partnership with Maru Public Opinion. Bibby has been monitoring nationwide sports activities developments since 1990.

Within the survey, 34 per cent of respondents mentioned they both didn’t need the NFL in Canada or wished it provided that the CFL additionally survived. However whereas 11 per cent mentioned they’d welcome the NFL’s arrival even on the expense of the CFL, a majority (55 per cent) didn’t care a lot both manner.

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That would illustrate the final malaise that presently plagues the CFL.

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On a optimistic word, the CFL continues to have a barely greater following in Canada than the NFL (21 per cent in comparison with 20 per cent). However lately, and 2021 specifically, some issues have emerged.

“The very fact 21 per cent of Canadians say they comply with the CFL — on par with the NFL — however virtually 50 per cent have ideas in regards to the NFL probably coming to Canada suggests appreciable curiosity within the difficulty,” Bibby mentioned. “It’s greater than the 30 per cent or so in 1995.

“If we requested how folks felt in regards to the attainable demise of the CBC, I believe a big quantity would likewise say they ‘don’t care a lot both manner.’ What’s disconcerting is that curiosity within the CFL, whereas nonetheless spectacular given the league receives nearly no publicity by way of U.S. media, has been lowering barely lately. That must be addressed.”

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The league resumed in 2021 after skipping the ’20 marketing campaign as a result of COVID-19 pandemic. However the degree of play has been sluggish to return following a 12 months off, with the Winnipeg Blue Bombers (23 offensive factors per recreation) being the top-scoring crew and Montreal Alouettes (371.8 yards per recreation) boasting the top-gaining offence.

Evaluate that to 2019, when the Hamilton Tiger-Cats led the CFL in scoring (26.1 factors per recreation) and offence (393.7 yards per recreation). That’s prompted options the league has an leisure drawback, which may partly clarify why the common attendance this 12 months is simply 19,164 whereas two years in the past it was 22,917.

Winnipeg Blue Bombers followers have a good time close to the top of the fourth quarter as Saskatchewan Roughriders go away the stadium throughout second half CFL soccer motion in Regina, Sunday, Sept. 5, 2021.


Playoff video games Sunday in Hamilton and Regina weren’t sellouts. A gathering of 21,892 was at Tim Hortons Subject (capability over 23,000) for the Ticats 23-12 East Division semifinal win over the Montreal Alouettes, whereas 24,001 spectators watched the Saskatchewan Roughriders nip the Calgary Stampeders 33-30 in extra time within the West Division contest at Mosaic Stadium (capability over 33,000).

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READ MORE: Saskatchewan Roughriders advance to CFL West Division last earlier than low Mosaic Stadium turnout

In 2011, the CFL’s common attendance was 27,767.

Nowhere are the CFL’s attendance woes extra pronounced than in Toronto, its largest market. The Argos (9-5) completed atop the East Division however averaged simply 8,603 followers per recreation, a determine that’s considerably skewed by the season-high BMO Subject gathering of 10,851 that watched the membership clinch first with a 31-12 house win over the Ticats on Nov. 12.

Toronto hosts Hamilton within the East last Sunday. Saskatchewan is in Winnipeg for the West last, with the Bombers having offered over 29,000 tickets for that contest.

The survey requested respondents, “How do you’re feeling in regards to the NFL increasing into Canada?” Sixteen per cent didn’t need that to occur (in comparison with 20 per cent in 2013 and 13 per cent in 1995) whereas 18 per cent have been good with it provided that the CFL survived (20 per cent in 2013, 11 per cent in 1995).

The 55 per cent who didn’t care was up from 51 per cent in 2013, however nonetheless down from 67 per cent in 1995. That implies the problem has been of curiosity to about half the Canadian inhabitants for a while.

Not surprisingly, pro-CFL sentiment was evident in Western Canada. Respondents in B.C. (19 per cent), Alberta (26 per cent) and Saskatchewan-Manitoba (35 per cent) didn’t need the NFL in Canada.

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These numbers decreased if the NFL got here north and the CFL nonetheless existed (16 per cent in B.C., 20 per cent in Alberta, 21 per cent Saskatchewan-Manitoba). And solely 9 per cent of B.C. respondents can be blissful to have the NFL right here if it meant the top of the CFL (11 per cent in Alberta and 9 per cent in Saskatchewan-Manitoba).

CFL sentiment in Japanese Canada wasn’t as robust. Fourteen per cent of Ontario respondents wished the NFL in Canada, whereas that figured dipped in Quebec (eight per cent) and Atlantic Canada (11 per cent).

Twenty-one per cent in Ontario would help the NFL in Canada if the CFL additionally survived, with 17 per cent help in Quebec and 11 per cent help in Atlantic Canada. The numbers fell to 11 per cent, 13 per cent and 10 per cent, respectively, relating to happiness to see the NFL come north on the expense of the CFL.

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However once more, the overwhelming variety of respondents didn’t care both manner (54 per cent in Ontario, 62 per cent in Quebec, 68 per cent in Atlantic Canada). And the age demographic actually didn’t matter, both, as 56 per cent between the ages of 18-to-62 mentioned they didn’t care in comparison with 55 per cent within the 35-54 class and 54 per cent within the 55-plus class.

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The CFL has acknowledged it desires to get youthful with its followers and Bibby feels the survey is nice information for the league on that entrance.

“Nationally, the proportion of adults, 18-to-34, who comply with the CFL is 21 per cent — similar to that of the NFL,” he mentioned. “What makes the CFL fan base look older is the league has a bigger proportion of followers within the 55-plus class — 28 per cent versus 19 per cent for the NFL.

“Complete up all CFL followers and so they look older; concentrate on soccer followers who’re 18-to-34 and so they’re simply as more likely to be following the CFL because the NFL.”

Followers maintain up “My Hero” playing cards throughout second half CFL soccer recreation motion between the Hamilton Tiger Cats and the BC Lions in Hamilton, Ont. on Friday, November 5, 2021.


However Bibby mentioned with leisure competitors in every single place, the CFL wants extra aptitude.

“It should spotlight the abilities and personalities of its gamers,” he mentioned. “Add extra pleasure and leisure to its telecasts, make every house recreation an occasion and draw properly on its lengthy and distinctive historical past.

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“That features its stars and occasions from its previous, to underline its vital place in Canadian tradition.”

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Hockey continues to be the game of selection amongst Canadians with 38 per cent of respondents saying they intently comply with the NHL. Nevertheless, that’s down from 40 per cent in 2016 and 46 per cent the 12 months earlier than.

Professional soccer is solidly in second (30 per cent) however equally curiosity is down from 32 per cent in 2016 and 34 per cent in 2015. Main league baseball is adopted intently by about 20 per cent of Canadians, forward of the NBA (15 per cent) and Main League Soccer (10 per cent).

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