Being is a personalised self-therapy app. Varun Gandhi is co-founder and CEO of the Being app. Varun goals to construct a world the place every considered one of us can have entry to a private therapist always. The muse of this lies in Varun’s private battle with psychological well being. A passionate cricketer, chartered accountant, and self-taught design skilled, Varun placed on his entrepreneurial hat early in life. After receiving restricted success with two of his startups, he turned to remedy to assist him along with his psychological well being throughout these difficult instances. By Being, he goals to assist 1 billion with their psychological well being wants globally, by 2030, by way of the ability of personalised self-therapy.
How did it really feel to function on Google Play’s Better of 2021 record in India?
It was an unbelievable feeling to see our app featured on the record. Whereas it has been an attention-grabbing journey, we had been in a reasonably tough state of affairs to start with, to the extent that we virtually ran out of funds. We couldn’t rent engineers or psychologists. However we saved going. Over time, our engagement numbers elevated, scores touched almost 5, and optimistic opinions poured in. Google Play seen our work and helped us elevate our engagement numbers. We went from 500 new customers in per week to 500 new customers throughout breakfast. All of it’s natural, because of Google Play. Ultimately, traders seen, and we closed our seed spherical in lower than 10 days.
What do you assume is the USP of your app that has helped you get right here?
We’re making psychological well being very contextual and problem-driven. We expect like a consumer. One of the vital widespread suggestions we obtain from our customers is that this feels so relatable – as if it is made particularly for me. My co-founder, Abhishek, and I’ve led a major period of time coping with our psychological well being points. We’ve been there ourselves and know the way it feels.
Most significantly, we deeply perceive that no two anxieties are the identical. Each particular person can have a distinct problem that they may be dealing with, and subsequently, it must be addressed in a personalized method. That is our core perception and differentiator at Being.
How has the pandemic modified issues for you, what has been the largest studying throughout 2021?
The pandemic has undoubtedly given a lift to psychological well being apps and providers. Psychological well being has by no means been extra talked about, ever. Often, a taboo, in the present day each family is discussing psychological well being, be it by way of acknowledgment and even denial.
In March 2021, we pivoted our choices from non secular knowledge to far more personalised psychological healthcare providers. As a part of this, we now have been engaged on key points akin to nervousness and stress, relationships, focus and productiveness, and extra. And we now have seen nice success. We’ve added roughly 60K customers prior to now 6 months and have seen an astonishing weekly development price on Play Retailer. All of this by way of zero advertising spend. We’re seeing nice range in our consumer base. Whereas 50% of our customers are Gen-Z or ladies, 40% of our customers in the present day are outdoors India, primarily the US.
Our largest studying has been that every one 8 billion of us internationally need assistance. Points could differ. Intensities could differ. The form of assist we’d like could differ. However we do need assistance.
What plans do you have got for the app for subsequent 12 months?
Psychological Well being is likely one of the most advanced issues of the fashionable world. It is a difficulty that can all the time be round, and we have to do no matter it takes to search out apt options. Our mission is to assist one billion individuals by 2030. And 2022 is a vital 12 months for us. From a product standpoint, we wish to lay a powerful basis for: Constructing probably the most various (and doubtless the biggest) community of psychological well being professionals around the globe; designing the ‘most human’ mini-therapy expertise; and lastly, craft probably the most personalised (and nonlinear) A to B psychological well being journey for every consumer.
We wish to dig a bit deeper into markets just like the US and Canada, run some early experiments in G7 nations, attain our first million customers mark, and efficiently elevate Sequence A funding within the second half of 2022 to scale up additional.
Any message that you’ve got for customers of your app?
We simply wish to say that with Being, you aren’t going to search out an app that tells, however a pal that helps.