Bengals star groups up with school buddies to advertise males’s well being

Bengals star teams up with college buddies to promote men's health

2022-05-24 07:17:46

CINCINNATI — Are you a reasonably boy?

A brand new social media marketing campaign encouraging each boy and man to be a “fairly boy” has Cincinnati Bengal Sam Hubbard taking part in a starring function.

The “Fairly Boy” moisturizer developed by Kevin Niehoff of Mason and his school roommate at The Ohio State College, Ben Feys, received an enormous endorsement final week when Hubbard shared an advert on his Instagram account by which Hubbard proudly slathers on the product with a smile.

Within the advert, Hubbard talks in regards to the zits he struggled with in highschool at the start of his journey to seek out the correct skincare.

“I had zits. I wore plenty of helmets, I attempt to solely put the most effective in my physique. And so it is actually simply excellent for me,” Hubbard mentioned within the advert.

So how did a small start-up by a few younger entrepreneurs get a giant identify like Hubbard to again their product?

Niehoff performed soccer with Hubbard at Ohio State and so they remained associates.

“We ended up sending him a bottle simply because we thought he actually match our demographic as an lively male,” Niehoff mentioned.

“He mentioned it was his favourite moisturizer he’s ever used. He instantly hit us up, wished to examine in and study extra in regards to the model, was actually purchased in and determined, hey you realize is there any method I may help you guys out?”

Niehoff and Feys didn’t wish to disclose of the deal they struck with their previous school pal, however mentioned they had been “very, very grateful” for Sam’s assist. “He’s the person,” Niehoff mentioned.

Why identify the product “Fairly Boy?

Niehoff mentioned his highschool soccer coach playfully referred to as him “fairly boy” so he and his enterprise companion determined to take that stereotype head on.

“It’s cool to maintain your self, be the most effective model of your self. You already know males are into that nowadays in 2022,” mentioned Niehoff.

“However we additionally wished to have a little bit enjoyable with it. You already know guys don’t have to take themselves too severely. We wished to form of create a model that was welcoming and one thing that you could form of have enjoyable with and guys could be comfy utilizing.”

Co-founder Ben Feys mentioned he and Niehoff interviewed a whole bunch of males about their pores and skin points after which went to the specialists in growing their first moisturizer product.

“We labored with a number of dermatologists over the previous couple of years and what the resounding reply was… you must use the correct substances, they must be mild, and you must use them at concentrations which have really been proven to focus on the issues that you simply really wish to goal for guys,” Feys mentioned.

Males need assist for dryness and razor burn, but additionally have curiosity in on a regular basis upkeep, Feys added.

Deeper than the pores and skin, although, the 2 males, who met as teenagers, mentioned they wish to encourage younger males.

“We each seem like assured people. We each may most likely let you know loads of occasions that we weren’t, however each man has these issues internally that make them insecure,” mentioned Feys.

“Our mission actually is that we encourage males to turn into more healthy and extra assured variations of themselves beginning with their pores and skin.”

Yow will discover the primary “Fairly Boy” product HERE.

Anticipate to see extra merchandise, together with one with sunscreen, come out within the subsequent yr.

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