‘Worth-focused’ Canada Jetlines kicks off with Toronto-Calgary flights | Globalnews.ca

‘Value-focused’ Canada Jetlines kicks off with Toronto-Calgary flights  | Globalnews.ca

2022-09-22 17:48:23

The subsequent airline hoping to pose a risk to the nation’s Air Canada-WestJet duopoly is slated to take its inaugural flight Thursday.

Canada Jetlines, a brand new startup airline headquartered in Mississauga, Ont., is scheduled to start service with twice weekly flights from Toronto’s Pearson Worldwide Airport to Calgary Worldwide Airport.

The airline mentioned it would maintain a ribbon chopping celebration to mark the event when its first flight arrives in Calgary Thursday morning.


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Canada Jetlines payments itself as an “all-Canadian, value-focused leisure provider.” Whereas Toronto-Calgary is its solely scheduled route proper now, the corporate’s chief industrial supply, Duncan Bureau, mentioned the airline plans to service the leisure market each domestically and trans border with flights to the Caribbean and the Americas.

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The airline at present has one Airbus A320 and a second to affix in December, with plans to broaden the fleet to fifteen Airbus A320s by 2025 at a price of 5 aircrafts per 12 months, mentioned Bureau.

Canada Jetlines is Canada’s latest, however not first, airline to emerge within the wake of the pandemic.

Edmonton-based Aptitude Airways has been aggressively increasing within the final 12 months and a half, and now serves 36 airports with 85 routes and a fleet of 18 plane.

Learn extra:

Does Aptitude play honest? Specialists weigh in on airline’s route ‘exclusivity’ offers

Calgary-based Lynx, previously referred to as Enerjet, launched final spring and mentioned on the time it hoped to function almost 90 flights every week on 9 routes by June, all inside Canada.

WestJet additionally operates its personal subsidiary low-fare airline, Swoop, which launched in 2018 and provides service to locations in Canada, the U.S., Mexico and the Caribbean.

Whereas these rivals function underneath a low-cost, no-frills mannequin, Canada Jetlines goals to distinguish itself with service to the premium leisure market, mentioned Bureau.

He added he’s essential of the enterprise mannequin being utilized by so-called low-cost carriers like Aptitude and Lynx.

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“For those who’re charging fares at charges which can be decrease than the price of parking your automotive on the airport, the economics simply don’t work and it’s not sustainable,” Bureau mentioned.

Canada Jetlines plans to supply a premium expertise to prospects that embody departure occasions that match the desire of the buyer over the pilot and 174 seats in lieu of the usual 180 to offer elevated consolation, mentioned Bureau.

Learn extra:

WestJet suspends variety of routes out of Halifax this winter

On its web site, Canada Jetlines is promoting introductory fares beginning at $99 for one-way journeys between Calgary and Toronto for a restricted time.

To match, Aptitude provides one-way journeys from Calgary to Toronto for $49, the identical route begins at $99 on Lynx and you may fly from Edmonton to Toronto for $59 with Swoop, based on the businesses web sites.

The pandemic’s ravaging of the mainstream airline trade is making it potential for startup airways to acquire parked and inactive planes at an excellent worth, mentioned Rick Erickson, an impartial aviation analyst primarily based in Calgary.

Such is the case for Canada Jetlines, because the pandemic paved the way in which for the airline to rent out there expertise and purchase plane at a low price.

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“I believe those who survive are going to be those who’ve the deepest pockets. It typically takes anyplace from 18 to 24 months for brand spanking new airways to begin turning a revenue, so with all of those new gamers coming onto the market, the query is ‘who has the deepest pockets and who has the very best marketing strategy?’” mentioned Erikson.

Bureau mentioned Canada Jetlines plans to supply service within the U.S. inside the subsequent three months though any official choices and dates have but to be introduced.

Canada Jetlines is an impartial airline that’s publicly traded on the NEO Trade.


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