As Yash Raj Films (YRF) celebrates 50 years, filmmaker Aditya Chopra credited the welcoming nature of the Indian movie trade for the success of the studio, arrange by his father, late director-producer Yash Chopra in 1970. To have fun the studio’s 50 years, the filmmaker additionally unveiled the banner’s new logo, which not solely provides tributes to the artistes related to it for 5 a long time but in addition captures moments from YRF’s historical past and its contribution to the movie trade.
In a particular be aware to mark the five-decade-long journey of the manufacturing firm, Aditya Chopra mentioned the key of the studio’s continued relevance lies in those that have been an element of the journey: from actors, administrators, writers, choreographers to each crew member and the viewers.
YRF’s first movie was the 1973 drama “Daag: The Poem of Love” starring Rajesh Khanna, Sharmila Tagore and Rakhee. It was each directed and produced by Yash Chopra in his debut as a producer.
The similar yr the banner launched “Kabhie Kabhie” and “Kaala Patthar”, each that includes megastar Amitabh Bachchan in lead.
In the 1980s, Sridevi and Rishi Kapoor-starrer “Chandni” was the most important success for YRF and it was adopted by a decade full of blockbusters equivalent to “Darr” and “Diwale Dulhania Le Jayenge”, which marked Aditya Chopra’s directorial debut and cemented Shah Rukh Khan’s place because the king of romance.
In the 2000s, YRF produced movies like “Veer-Zaara”, “Chak De! India”, “Tiger Zinda Hai”, “Sultan” and “War”.
“It’s not solely YRF that’s made by these artists and staff; it’s the complete Indian Film Industry. This will not be solely YRF’s success, it’s the success of the Indian Film Industry, which gave the platform for a self-made man to create a self-reliant, really impartial studio of the world.
“An industry, which gives an equal opportunity to each artist and worker to make a life for himself and his family,” Aditya Chopra mentioned within the be aware.
The filmmaker thanked the trade for giving YRF an opportunity to be an element of its “great heritage”.
“It is the industry where I met the most wonderful, talented and beautiful people. The industry I hope to be part of in every lifetime…in any capacity whatsoever,” he added.
In its five decade run, Yash Raj Films has collaborated with some of the biggest stars, from Bachchan, Kapoor, Sridevi, Shah Rukh Khan, Salman Khan, Aamir Khan, Kajol, Rani Mukerji, Preity Zinta to Saif Ali Khan.
It has also launched new talents in the industry, including actors Anushka Sharma, Ranveer Singh, Parineeti Chopra and Arjun Kapoor, and directors Maneesh Sharma, Sharat Katariya, Vijay Krishna Acharya and Kanu Behl.
Recalling how the production house was formed, Aditya Chopra said in 1970 Yash Chopra left the “security and comfort” of his brother BR Chopra and started his own company.
“Till then, he was a salaried employee of BR Films and didn’t own anything of his own. He did not know how to run a business and did not even have the basic knowledge of what goes into making a company.
“All he had was a strong belief in his talent and hardwork and a dream to be self-reliant. That conviction of a creative man backing nothing but himself and his art, gave birth to Yash Raj Films.”
Filmmaker V Shantaram, who owned Rajkamal Studios, gave Yash Chopra a small room in his studio as his office.
“My father didn’t know then, that the small company that he started in a tiny room, would one day become the biggest film company of the Indian film industry.”
In its 25th year, Yash Raj Films released the 1995 romantic-drama “Dilwale Dulhania Le Jayenge”.
The filmmaker mentioned the historic success of the film gave him the boldness to present wings to “loopy dangerous concepts” that he had for the longer term of YRF.
“Across five decades, YRF, at its core, has been a traditional company with deep-rooted old world values and a conservative approach to business.
“But on the similar time it’s additionally been a daring, ahead wanting firm, continuously making an attempt to push itself in embracing expertise and improvements to be forward of the curve. This good stability of conventional and trendy is what defines Yash Raj Films,” he added.
Concluding his note, Aditya Chopra expressed gratitude to each artist, worker, employee and audience of YRF for making the studio a part of their lives.
“I dedicate these 50 years to all of you. You are what makes YRF,” he added.
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