Apple Reportedly ‘Stepping Up’ Efforts to Build a Google Search Alternative

Apple is reportedly fast-tracking the event of a search engine to tackle Google Search. Although there was hypothesis for a while now that the Cupertino firm is constructing a Google Search various, the newest report relies on the improved search performance provided on iOS 14 and iPadOS 14, which does not require Google assist to reply consumer queries. Apple had earlier this yr additionally posted job openings for search engineers in a sign that it was transferring ahead with a native search engine. Additionally, the US antitrust lawsuit towards Google threatens the cost Apple receives yearly from Google for letting it’s the default search engine on iPhones and iPads.

According to a report by Financial Times, Apple’s transfer to convey standalone Web looking out capabilities to iOS 14 and iPadOS 14 is a “growing evidence” that the Tim Cook-led workforce is all set to tackle Google with its personal search engine. The newest software program updates enable customers to begin looking for Web outcomes by swiping down the search field on the house display screen. This brings direct hyperlinks to the web sites as a substitute of exhibiting outcomes from Google.

Apple did not give a lot emphasis to the brand new addition on the time of saying the brand new iOS and iPadOS variations at its digital WWDC 2020 convention in June. However, its web site detailing the options of the brand new software program updates does carry a devoted search part with some particulars.

“Searching the web is now easier than ever. Start typing and see relevant websites and web search suggestions displayed at the top, making it easy to quickly launch Safari for a full web search,” the corporate mentions on its web site.

The FT additionally identified that Apple hired Google’s head of search John Giannandrea in 2018. That hiring appeared as a transfer to uplift the corporate’s present synthetic intelligence capabilities and its Siri assistant. However, Giannandrea comes with an eight-year expertise of engaged on Google Search.

Alongside Giannandrea, Apple just lately started hiring search engineers that might ultimately assist construct a robust competitor to Google’s search engine.

Apple is getting a large, $8-12 billion (roughly Rs. 59,227-88,841 crores) price per yr from Google for preserving its search engine as default on iOS units. However, simply final week, the US Justice Department sued the search giant for paying billions of {dollars} to firms together with Apple to retain its dominance in net search.

That antitrust case might ultimately depart Apple with out the cash it will get from Google. At the identical time, Apple will want an alternate if the deal it has with Google for its search engine is struck down by regulators.

Apple already owns a Web crawler known as Applebot that helps the corporate index a massive variety of web sites on a common foundation. The firm confirmed the existence of its bot in 2015 and projects it as a resolution to present search outcomes by way of Siri and Spotlight Suggestions. However, it might be used for a broader goal — if and when required.

That mentioned, Apple hasn’t mentioned something publicly about constructing a Google Search various, so this report remains to be hypothesis at this level.


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