The well-liked English movie channels HBO and WB shall be discontinued in India, together with 4 different South Asian nations with impact from December 15.
The determination was introduced by WarnerMedia International, who’ve determined to shut down the HBO SD and HD linear movie channels in India and Pakistan, in addition to the WB linear movie channel in India, Pakistan, Bangladesh and Maldives.
The leisure conglomerate will proceed to function and make investments extra in its well-liked children manufacturers, Cartoon Network and POGO, in the South Asia area, with focus on rising native animation manufacturing in this area.
The closure of HBO and WB, which loved sturdy positions in the English content material market, is an indicator of the expansion of OTT platforms, particularly amid the continuing pandemic. The firm is ready to launch its personal streaming platform, HBO Max quickly.
“After 20 years of successes for the HBO linear movie channel in South Asia and more than a decade with the WB linear movie channel, this was a difficult decision to make. The pay TV industry landscape and the market dynamics have shifted dramatically, and the Covid-19 pandemic has accelerated the need for further change,” stated Siddharth Jain, senior vp and managing director for WarnerMedia’s leisure networks in South Asia.
“WarnerMedia has a strong interest in India and are committed to assessing optimal opportunities to serve valued customers here,” he added.
For now, HBO has a content material syndication partnership with Disney’s streaming platform in India, and presents their content material by the platform.
“If you want to be a strong global player, you have to be strong in Asia-Pacific. In India, we don’t have the scale that we want and where we have to be. In order to get there, the workhorse will be HBO Max,” stated Gerhard Zeiler, head of WarnerMedia International, someday again, hinting on the launch of the streaming platform in the nation.