India’s counter to Chinese lights: 33 crore cow dung ‘diyas’ coming up this Diwali

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As many as 33 crore eco-friendly earthen lamps or diyas, created from cow dung, shall be produced by Diwali subsequent month, the Rashtriya Kamdhenu Aayog stated on Monday. It is being seen as India’s counter to Chinese lights. 

Set up in 2019 for the safety, promotion and conservation of indigenous cattle within the nation, the Aayog has began a nationwide marketing campaign to encourage use of cow dung-based merchandise through the forthcoming pageant.

“Rejecting China-made diyas, the campaign will boost ‘Make in India’ concept of the Prime Minister and swadeshi movement,” Aayog’s Chairman Vallabhbhai Kathiria stated in a press convention right here.

More than 15 states have agreed to be a part of the marketing campaign. About three lakh diyas shall be lit within the holy metropolis of Ayodhya, whereas 1 lakh diyas in Varanasi, Uttar Pradesh, he stated.

“The manufacturing has started. We are targeting 33 crore diyas before Diwali,” he stated.

About 192 crore kilo of cow dung per day is produced in India at current. There is large untapped potential in cow dung-based merchandise, he stated.

The Aayog stated although it isn’t immediately concerned in manufacturing of cow dung-based merchandise, it’s facilitating and providing coaching to self assist teams and entreprenuers searching for to set up enterprise.

Besides diyas, the Aayog is selling manufacturing of different merchandise created from dung, urine and milk comparable to anti-radiation chip, paper weights, Ganesha and Lakshmi idols, incense sticks, candles amongst others.

Kathiria stated this initiative will assist cow shelters (Gaushals), that are presently in monetary bother due to the COVID-19 pandemic, to develop into self-reliant moreover creating job alternatives in rural India.

“The trend needs to be reversed and popular perception about cow and cow-based agriculture and cow-based industry need to be corrected immediately for social and economic rejuvenation of society particularly poor in rural areas,” he added.

A sequence of webinars are being organised with stakeholders like farmers, cow shelter operators, entreprenuers to be a part of this marketing campaign, he added.

(With PTI inputs)

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