Microsoft Says Apple’s Revised App Store Guidelines Offer a ‘Bad Experience for Customers’

Microsoft has referred to as Apple’s revised App Store tips for streaming companies “a bad experience.” Apple was compelled to revise its App Store tips revolving round sport streaming companies like Microsoft’s xCloud or Google’s Stadia making their option to iOS or iPadOS. The Cupertino large has allowed such companies on its App Store, however with main caveats that Microsoft reportedly doesn’t agree with. In a assertion given to an internet publication, Microsoft said that it doesn’t need avid gamers to need to obtain over 100 apps to play particular person video games.

Apple made changes to its App Store guidelines to loosen up some restrictions round sport streaming companies like Microsoft’s xCloud (bundled with Xbox Game Pass Ultimate) and Google’s Stadia. This got here after Google and Microsoft, each determined to not launch their streaming companies on iOS and iPad OS units due to Apple’s guidelines. While Apple has now allowed for sport streaming companies to exist on its platform, it requested the businesses to submit every sport individually for assessment, and that their sport streaming companies might want to change into catalogues that primarily hyperlink out to every particular person sport app.

Microsoft responded to Apple’s App Store modifications in a statement to The Verge, “This remains a bad experience for customers. Gamers want to jump directly into a game from their curated catalog within one app just like they do with movies or songs, and not be forced to download over 100 apps to play individual games from the cloud. We’re committed to putting gamers at the center of everything we do, and providing a great experience is core to that mission.” By mentioning “movies or songs”, Microsoft appears to be hinting at Netflix, Spotify, and different streaming platforms that should not have to submit every film or music for assessment.

Another cause why Microsoft doesn’t approve of this revision to App Store tips is that submitting every app individually to Apple will topic it to the 30 % lower that Cupertino large takes from in-app purchases.

In-app purchases and Apple’s 30 % fee are the explanations which have brought on Apple to be entangled in a legal battle with Epic Games. It has additionally led to an investigation into Apple’s App Store pay service insurance policies by the European Commission.


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