Updated: October 17, 2020 11:28:19 am
Multiplex operators expect up to 25 per cent rise in their operating prices on account of the obligatory customary operating procedures as they reopen after being shut because the outbreak of coronavirus pandemic.
Multiplexes in India reopened this Thursday for public screening after practically seven months, and they’re providing incentives together with their channel companions to woo cinema lovers again to the auditoriums.
With the supply of recent contents turning into a problem, the operators are planning re-run of outdated movies and movie festivals to carry the audiences again.
However, they’re taking steps to reduce spending throughout all departments and a freeze on all non-essential expenditures to offset larger operating prices due to the usual operating procedures (SOPs).
“For the entertainment industry, we are forecasting an increase of around 25 per cent in our prevailing operating expenses as per the new SOP,” MuktaA2 Cinemas Business Head Sachidanand Shetty advised PTI.
This is certainly the necessity of the hour to guarantee and uphold the Indian Public Health Code for the visitors, he added.
Terming the rise in operational expenditure (opex) as a “necessary devil”, PVR Joint Managing Director Sanjeev Kumar Bijli mentioned it couldn’t be averted.
The firm has incurred capital expenditure as nicely in procuring sure gear and different merchandise, together with sanitisation machines everywhere in the cinema chain.
“As far as the increase is concerned, we have to cut corners somewhere else. So of course, we are not looking at full staff capacity at the moment because we know that our occupancies may be low, to begin with,” Bijli mentioned.
Fewer exhibits imply lesser energy consumption, fewer truncated menu means lesser meals prices, he added.
“So, somebody will have to strike a balance and you have to make up for this increase in opex because you cannot simply avoid it,” he mentioned.
Expressing comparable views, Cinepolis India Chief Executive Officer Devang Sampat mentioned, “Operating costs have gone up substantially following the implementation of SOPs. However, we believe in providing our patrons a world-class movie experience and following the best safety protocols is part of that experience”.
He additional mentioned, “We have taken a number of measures to mitigate costs, including spending cuts across all departments and a freeze on all non-essential expenditures”.
To woo cine-goers even because the pandemic rages, the multiplex operators are providing schemes like money backs apart from decreasing costs on the meals and drinks.
“We have tied up with our ticketing partners to provide some exciting offers to our patrons. With these offers, we are providing up to 100 per cent cashback on certain bookings,” Sampat mentioned.
PVR can be engaged on a pricing matrix that features a ticket value of as little as Rs 69 for outdated and rerun movies.
“We are giving special offers for privilege card members. We have over 10 million privilege cardholders now. Our gift cards would be offered at a 30 per cent discount…Considering that we will be playing a lot of older films and re-runs, we will also have festivals, the pricing that we are offering is low,” Bijli mentioned.
PVR will run promotions with its channel companions to incentivise prospects to come again to the cinemas.
Shetty mentioned MuktaA2 Cinemas can even be making certain the identical.
“We are going to provide our guests e-vouchers with a redemption validity till the end of the fiscal year,” he mentioned.
Multiplexes and cinema halls can even face another challenges as they want to spend extra time on cleansing and sanitisation instantly after exhibits recover from after which have to be prepared for the following screening.
Under the brand new SOPs, the cleansing time of an auditorium has additionally gone up because it has to be correctly sanitised earlier than one other present.
Moreover, timing has to be modified as some states have put a time restrict in the evening for business actions and multiplexes can’t run the present after that interval.
The central authorities allowed multiplexes, cinema halls and theatres to reopen from Thursday throughout the framework of a set of ordinary operating procedures (SOPs). The Ministry of Home Affairs (MHA) left it to states to take a last name on the matter.
The SOPs mandated by the central authorities embrace one seat distance in halls, 50 per cent capability, masks in any respect time, correct air flow and air conditioner temperature settings at above 23 levels celsius.
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and keep up to date with the newest headlines