Netflix is planning to supply a free trial of its service to everybody in a nation for a weekend. The new plan will start with India and attain international markets over time, Netflix Chief Product Officer Greg Peters revealed throughout the firm’s earnings name on Tuesday. Netflix already presents a 30-day free trial to let new customers take a look at its service and watch a few Web collection earlier than going for its subscription. However, simply earlier this month, the Los Gatos, California-based firm ended its free trial plan in the US, although it’s nonetheless obtainable in markets together with India.
CPO Peters mentioned throughout Netflix’ third-quarter earnings interview that the brand new trial promotion was simply “an example of the kind of innovation” that the corporate deliberate. The government referred to as the plan as “an idea” to introduce the Web streaming service to new viewers.
“[W]e think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service, how the service works, really create an event, and hopefully get a bunch of those folks to sign up,” Peters said in the interview with Barclays’ media analyst Kannan Venkateshwar.
Exact particulars of the brand new trial are but to be revealed. It can also be unclear whether or not it might co-exist with the present 30-day free trial that’s nonetheless obtainable in India and another markets, although it was just lately discontinued in the US.
“We’re at all times completely different advertising and marketing promotions to appeal to new members and provides them a nice Netflix expertise,” a Netflix spokesperson informed Gadgets 360 in response to the question concerning the brand new trial.
Netflix typically conducts simultaneous testing of a number of options and promotional offers. This helps perceive completely different necessities of viewers and make applicable updates. Additionally, it runs distinct promotional programmes in different markets across the globe. It is, thus, likely that the new free trial would not be available worldwide and be limited to certain markets upon its testing in India.
That being said, Netflix indeed needs promotion to compete against platforms like Amazon Prime Video and Disney+ Hotstar as well as to expand its subscriber base that did not grow as per the expectations, albeit hit the mark of over 19.5 crores subscribers globally by September 30. This was up from 19.29 crores subscribers reported as of June 30. However, the company predicted that it would add 25 lakhs new subscribers in the third quarter. It was three lakhs less than the actual subscribers added during the period.
Can Netflix force Bollywood to reinvent itself? We discussed this on Orbital, our weekly expertise podcast, which you’ll subscribe to by way of Apple Podcasts or RSS, download the episode, or simply hit the play button under.