OnePlus confirmed its new budget-smartphone, placing all rumours and speculations at relaxation and stated that it’s engaged on a “new, more affordable smartphone product line” that can launch first in India and Europe. OnePlus Co-founder and CEO Pete Lau revealed the brand new growth by means of a discussion board publish on the OnePlus Community website. An Instagram account has additionally been created by the corporate carrying a username “OnePlusLiteZThing” that confirms the July launch date. Lau did not point out any particulars in regards to the launch of the primary smartphone in the brand new vary. However, if we have a look at the hearsay mill and contemplate the newly created Instagram account, it is going to probably be the OnePlus Z.
“As we have always done when we try something new, we are going to start relatively small with this new product line by first introducing it in Europe and India,” Lau said in the discussion board publish. “But don’t worry, we’re also looking to bring more affordable smartphones to North America in the near future as well.”
OnePlus can have a brand new product workforce led by Paul Yu, who at the moment heads its Mobile Development Department. This new workforce can have workers from everywhere in the world, the chief stated.
July launch confirmed
To create some hype earlier than the official launch of the brand new smartphone line, OnePlus began an Instagram account that’s at the moment personal however has 4 posts. The newest publish on the Instagram account exhibits Morse code that interprets to the textual content “July”. This means that the primary smartphone underneath the brand new line will debut in July.
There are rumours that suggest July 10 as the launch date for the brand new smartphone that’s rumoured because the OnePlus Z, aka OnePlus Nord. However, it’s secure to take that hearsay with a pinch of salt till the corporate makes a affirmation from its finish.
New transfer to draw new viewers?
This is notably not the primary time when OnePlus is making an attempt to deliver one thing inexpensive to the market. It tried and failed earlier with the OnePlus X that was launched in November 2015 as a funds mannequin by the corporate.
Nevertheless, the brand new transfer is prone to be useful in attracting prospects who have been avoiding OnePlus telephones recently — as a result of premium pricing. The firm did begin its journey in 2014 as a “flagship killer” maker, in spite of everything.
Is OnePlus 8 Pro the proper premium telephone for India? We mentioned this on Orbital, our weekly expertise podcast, which you’ll be able to subscribe to by way of Apple Podcasts or RSS, download the episode, or simply hit the play button beneath.