Snapchat took down a “Juneteenth”- themed filter and apologised to customers for the lens, which drew criticism for being insensitive, the picture messaging app’s dad or mum Snap stated on Friday.
The filter used Pan-African flag as a backdrop and prompted customers to smile, which prompted chains to seem behind them after which break, CNBC reported earlier within the day
Reuters couldn’t confirm the filter because it was now not accessible.
“A diverse group of Snap team members were involved in developing the concept, but a version of the Lens that went live for Snapchatters this morning had not been approved,” a Snap spokesperson stated in a press release, including the corporate was investigating the “mistake.”
We deeply apologize for the offensive Juneteenth Lens. The Lens that went stay hadn’t been permitted via our evaluation course of. We are investigating so this does not occur once more.
— Snapchat (@Snapchat) June 19, 2020
June 19 commemorates the US abolition of slavery by President Abraham Lincoln’s Emancipation Proclamation, which was belatedly introduced within the state of Texas on June 19, 1865, after the tip of the Civil War. Several firms, together with Twitter and Nike, have declared June 19 a paid vacation for workers or lowered working hours to commemorate Juneteenth.
© Thomson Reuters 2020