Watching films on TV and scrolling on phone the perfect lockdown combo: 77% Indians


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Watching films on TV and scrolling on phone the perfect lockdown combo: 77% Indians

With the nation beneath lockdown and cinema halls shut down, it was the small display screen that introduced individuals nearer to the expertise of watching a Hollywood movie, in accordance with a brand new report. As per a brand new report titled ‘Hollywood Is For Everyone’, 177 tens of millions viewers watch english films and leisure channels on TV in India. The examine was carried out by Nielsen, the place it surveyed over 1500 cine-buffs from throughout metros and non-metro cities together with Mumbai, Delhi, Chennai, Pune, Ahmedabad, Lucknow and Indore.

Eighty-two per cent acknowledged that TV viewing got here closest to the massive display screen expertise amidst the lockdown, whereas 81 per cent of respondents stated that Hollywood turned out to be an effective way for household bonding throughout the Covid scenario.

The examine additionally acknowledged that 81 per cent respondents stated that Hollywood film-viewing on the small display screen was the finest different to household outings, given the lockdown restrictions, and 76 per cent stated that co-viewing expertise was higher than solo viewing expertise.

When it involves giving desire to TV over OTT, 88 per cent stated that Hollywood VFX and superhero stunts are higher loved on TV than smartphones, and 77 per cent stated that watching films on TV whereas scrolling on the smartphone is the perfect mixture.

It was additionally a cheap selection as 76 per cent stated that they needed to pay solely a single service supplier for entry to content material from a wider vary of channel manufacturers, and niftier as 71 per cent stated that they did not must flick thru content material to determine what to look at.

The report additional acknowledged that eight of 10 Bollywood/Regional admirers love the leisure worth in Hollywood films and watch them in English, whereas seven out of 10 loved watching Hollywood films in dubbed languages.

About 90 per cent viewers shared that they’ve grown up with the superheroes from Hollywood films, and almost 80 per cent viewers really feel impressed by their favorite heroes and buy particular merchandise to really feel a stronger reference to their icons.

For 86 per cent of the viewers, Hollywood content material got here with an inspiration to attempt new issues, and for 85 per cent it helped them improve their proficiency in the English language.

In reality, eight out of 10 viewers shared that they hate to attend for months for the premiere of a Hollywood film on Indian TV channels, and need new Hollywood blockbusters on TV at the similar time as the world.

The examine additionally revealed that Hollywood fanatics in India are in sync with the newest traits and are avid travellers. Compared to Bollywood and Regional admirers, Hollywood fanatics usually tend to purchase higher-priced merchandise, and have a stronger presence on social media.

The report was commissioned by channel &flix to Nielsen.

“The findings from the &flix consumer study are a proof that Hollywood aficionados seek new experiences and have their finger on the pulse of the latest trends,” stated Prathyusha Agarwal, Chief Consumer Officer, ZEE.

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