YRF gives its library to theatres this Diwali to help bring back audiences in cinemas


Image Source : YAH RAJ FILMS

Yah Raj Films

Production home Yash Raj Films (YRF) has joined palms with multiplex chains PVR Cinemas, INOX and Cinepolis to launch iconic blockbusters from its library on the massive display screen this Diwali in a bid to pull folks to cinema halls in the course of the festive season. Theatres opened in many components of the nation in October after being shut for greater than six months due to the coronavirus pandemic. In Mumbai, cinema halls grew to become operational from November 5. 

Hindi cinema lovers have an opportunity to watch outdated and up to date hits comparable to “Kabhie Kabhie”, “Silsila”, “Dilwale Dulhania Le Jayenge”, “Dil To Pagal Hai”, “Veer-Zaara”, “Bunty Aur Babli”, “Rab Ne Bana Di Jodi”, “Ek Tha Tiger”, “Jab Tak Hai Jaan”, “Band Baaja Baarat”, “Sultan”, “Mardaani” and plenty of extra in theatres as a part of YRF Big Screen Celebration initiative throughout the nation.

The manufacturing banner, which accomplished 50 years lately, hopes to assist the exhibition circuit by way of this transfer with out charging any payment, a launch from YRF mentioned.

The ticket costs have been capped at Rs 50 for all movies as a result of YRF and the exhibitors need folks to come back to the theatres. “At YRF, audience delight sits at the centre of our universe and at the onset of our 50th year, we are stoked to begin the Big Screen Celebration initiative.

Now audience can enjoy many of our classics and iconic movies on the big cinema screen and relive the experience of watching movies in the theatres,” Manan Mehta, Senior VP Marketing and Merchandising, YRF, said in a statement. Gautam Dutta, CEO, PVR Cinemas, said the move will give many cinema lovers a chance to relive their memories of watching their favourite movies. “It is a privilege to host their most iconic motion pictures, from classics that transcend time comparable to ‘Kabhie Kabhie’ and ‘Silsila’, to the newest favourites like ‘War’ and ‘Sultan’. We invite our patrons to come and luxuriate in YRF’s Big Screen Celebration initiative and relive their most memorable cinema moments in our secure and hygienic cinemas,” Dutta added.

Saurabh Varma, Chief Marketing Officer – INOX Leisure Ltd said, “It will be a privilege for all of us at INOX to celebrate YRF’s most iconic films on the big screen again… We invite INOX patrons across the country to come and enjoy these iconic releases and relive their most memorable cinema moments in our safe and hygienic INOX’s. We also take this opportunity to congratulate YRF for entering their 50th year.” 

Devang Sampat, CEO, Cinepolis India said it was commendable on the studio’s part to support “cinemas in such tough occasions”. “Diwali has all the time been a blockbuster week on the cinemas, with the YRF Big Screen Celebration, we at Cinepolis are trying ahead to welcome our patrons back to the cinemas to relive their favorite cult classics on the massive display screen,” he added. PTI BK BK RDS RDS

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